Digital marketing has totally changed the
pathway a brand creates to reach and get noticed by its audience. Today
Lifestyle market is extremely crowded and companies are leaving no stone
unturned to reach and influence their target market.
To stay relevant and connected, it’s vital
to be at the right place, at the right time. The consumers today are more
engaging than ever before and digital marketing is the link between the brand
and the potential customer that enables brands to be in the center of all relevant
conversations of their community.
Today virtual life is a reality and has
opened doors to many creative opportunities for lifestyle brands to leverage
on. Companies and businesses are not shy from embracing social media or adapt
different digital platforms to try innovative and creative approaches of
branding for the large and powerful digital community.
Here are the 5 most trending digital
approach every Lifestyle brand should adapt to stay vibrant and on top of their
consumer’s mind.
1. Live feeds & Video Marketing: Video marketing is the most popular digital trend of 2017 and is only predicted to grow in the coming years. Being a lifestyle brand, visually approaching your audience and keeping them updated about your brand’s move is very important. Today consumers want to feel connected to the beliefs and values of the brand that they are planning to include in their lifestyle. By giving live feeds and video interactions, brands are actually building a relationship with their consumers who would possibly continue to use their services/ products for coming many years. Many social media platforms also let you make live videos. Snapchat is topping the list here with all major brands jumping on this bandwagon of snap-stories.
2. Email Campaign
Marketing: Whether it’s an event, campaign or a social cause that
your brand resonates with, email marketing will not only help you narrow down
and reach your customers in a more personalized manner but will also build a
lasting relationship with them. It’s very important to have your database full
of customer contacts. This is an evergreen method of marketing your brand that
will never go out of trend.
3. Social media: If you are a lifestyle brand then you must get your social media game going extremely strong Majority of all the lifestyle audience spends a generous amount of their time in a day on social media browsing through the things they like or aspire. Social media is the most powerful tool to connect with your potential customers and start a conversation. This communication plays a major role in influencing the masses which eventually leads to an action. Now without wasting any time, start building your social media community and build a connect with them. There are many online tools like Buffer and hootsuite that would make your task extremely easy in scheduling your daily and weekly posts.
4. Integrated Internet
Marketing approach: Many brands and businesses today are opting for an
Integrated Marketing approach for consumers to network with
the brand/enterprise. There many good agencies that builds a custom model and a
unified strategy that works best for an individual brand. It attempts to mix
all aspects of marketing such as advertising, sales promotion,
direct marketing, and social media, SEO, mobile marketing through their personalized
services and archetypal.
My favorite pick for this is SEO Services NJ. This
award-winning team develops effective content strategies for forward thinking
companies. They have a proven track record in increasing search engine rankings
and are popular among st many known successful lifestyle brands. From Social
media marketing, SEO, web development, mobile marketing to digital consultancy,
NJSEO has carved their niche in everything digital. Being a family run
business, the owner, Dan Anton has been featured on The Military Guide for his
service. He is a retired Infantry Airborne Army Ranger Major, served two tours
in Iraq, receiving two bronze stars for valour in combat and Brother Matt Anton
in New Jersey. Matt Anton is the
former online marketing manager of Liberty Travel, a billion dollar travel agency, where he
was responsible for digital marketing strategy and execution, managing a 250k
budget each month.
5. Bloggers/Influencer
outreach: Bloggers and influencer market is
booming today. Lifestyle Brands and retailers are considering influencers as
major marketing channels to reach their consumers. Lifestyle brands engage
with our emotions and influence our decisions and bloggers play an important
link to build brand recognition, share company news and events, and
encourage customer/user interaction. Consumers today trust an influencer more
than an advertisement and highly go by the word of mouth. It has become
extremely essential for brands to include bloggers and influencers in their
marketing strategy and foster ship with them to sustain in the market. You can
also be a part of brand-influencer communities like blogmeetsbrand
*This post on the current digital marketing trends is sponsored by NJSEO.
9 Comments
Great tips! I definitely should be utilizing snapchat more and hootsuite, as well as scheduling and writing my posts ahead of time!
ReplyDeleteHello there, just became alert to your blog through Google, and found that it's truly informative. I am gonna watch out for brussels. I'll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers! aol.com mail login
ReplyDeleteNice blog with excellent information. Thank you, keep sharing.
ReplyDeleteHerbal Life was started by Eric Proter in 1980 to provide organic herbs to people wishing to better their overall health. The products offered by Herbal Life help improve weight management; nutrition, personal care, energy, and fitness. Please visit Order Herbalife Online for more information
ReplyDeleteJ. Brandt Recognition has been in the Nursing Pinning Ceremony business for over 25 years offering graduation RN Pins and BSN Pins. Contact our customer service representative at 800-435-5749 or visit at J. Brandt Recognition Ltd.
ReplyDeleteExcellent post. Keep posting such kind of information on your blog. Im really impressed by your blog.Thanks
ReplyDeleteRock On Walls and Falls
Nice Blog Thanks
ReplyDeletehttp://lifestyledentistrynwa.com/
i love the site
ReplyDeleteSeo Services NJ
A number of factors can impact your payment and we've considered all the moving parts, from a amortization to your type of loan. canadian mortgage calculator Search by name to locate the Loan Officer of your choice. canada mortgage calculator
ReplyDelete