5 Digital Marketing Trends every Lifestyle Brand should adapt

By Anamika - 14:18:00

Digital marketing has totally changed the pathway a brand creates to reach and get noticed by its audience. Today Lifestyle market is extremely crowded and companies are leaving no stone unturned to reach and influence their target market.
To stay relevant and connected, it’s vital to be at the right place, at the right time. The consumers today are more engaging than ever before and digital marketing is the link between the brand and the potential customer that enables brands to be in the center of all relevant conversations of their community.

Today virtual life is a reality and has opened doors to many creative opportunities for lifestyle brands to leverage on. Companies and businesses are not shy from embracing social media or adapt different digital platforms to try innovative and creative approaches of branding for the large and powerful digital community.

Here are the 5 most trending digital approach every Lifestyle brand should adapt to stay vibrant and on top of their consumer’s mind.

1. Live feeds & Video Marketing: Video marketing is the most popular digital trend of 2017 and is only predicted to grow in the coming years. Being a lifestyle brand, visually approaching your audience and keeping them updated about your brand’s move is very important. Today consumers want to feel connected to the beliefs and values of the brand that they are planning to include in their lifestyle. By giving live feeds and video interactions, brands are actually building a relationship with their consumers who would possibly continue to use their services/ products for coming many years. Many social media platforms also let you make live videos. Snapchat is topping the list here with all major brands jumping on this bandwagon of snap-stories.

Video Marketing

2.  Email Campaign Marketing: Whether it’s an event, campaign or a social cause that your brand resonates with, email marketing will not only help you narrow down and reach your customers in a more personalized manner but will also build a lasting relationship with them. It’s very important to have your database full of customer contacts. This is an evergreen method of marketing your brand that will never go out of trend.

Email Campaign Marketing

3. Social media: If you are a lifestyle brand then you must get your social media game going extremely strong Majority of all the lifestyle audience spends a generous amount of their time in a day on social media browsing through the things they like or aspire. Social media is the most powerful tool to connect with your potential customers and start a conversation. This communication plays a major role in influencing the masses which eventually leads to an action. Now without wasting any time, start building your social media community and build a connect with them. There are many online tools like Buffer and hootsuite that would make your task extremely easy in scheduling your daily and weekly posts. 

Social Media tools

4. Integrated Internet Marketing approach: Many brands and businesses today are opting for an Integrated Marketing approach for consumers to network with the brand/enterprise. There many good agencies that builds a custom model and a unified strategy that works best for an individual brand. It attempts to mix all aspects of marketing such as advertising, sales promotion, direct marketing, and social media, SEO, mobile marketing through their personalized services and archetypal.

Integrated Marketing services

 My favorite pick for this is SEO Services NJ. This award-winning team develops effective content strategies for forward thinking companies. They have a proven track record in increasing search engine rankings and are popular among st many known successful lifestyle brands. From Social media marketing, SEO, web development, mobile marketing to digital consultancy, NJSEO has carved their niche in everything digital. Being a family run business, the owner, Dan Anton has been featured on The Military Guide for his service. He is a retired Infantry Airborne Army Ranger Major, served two tours in Iraq, receiving two bronze stars for valour in combat and Brother Matt Anton in New Jersey. Matt Anton is the former online marketing manager of Liberty Travel, a billion dollar travel agency, where he was responsible for digital marketing strategy and execution, managing a 250k budget each month.


5. Bloggers/Influencer outreach: Bloggers and influencer market is booming today. Lifestyle Brands and retailers are considering influencers as major marketing channels to reach their consumers. Lifestyle brands engage with our emotions and influence our decisions and bloggers play an important link to build brand recognition, share company news and events, and encourage customer/user interaction. Consumers today trust an influencer more than an advertisement and highly go by the word of mouth. It has become extremely essential for brands to include bloggers and influencers in their marketing strategy and foster ship with them to sustain in the market. You can also be a part of brand-influencer communities like blogmeetsbrand


*This post on the current digital marketing trends is sponsored by NJSEO.

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  1. Great tips! I definitely should be utilizing snapchat more and hootsuite, as well as scheduling and writing my posts ahead of time!

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